Strategy and marketing leader. Consumer insights expert.
Probably not HAL 9000 from 2001: A Space Odyssey.
Hi, I'm Halley, pronounced
like the ☄️ or the 🍓
I approach strategy with a “yes, and” attitude, constantly probing, questioning, and searching for insights and answers to create brand, consumer, and marketing strategies that have impact and resonance.
Strategy is about building something new, whether it’s an overhaul of brand positioning, consumer insights that drive key initiatives, or a brand campaign that moves the needle.
Recent Clients
Brand Positioning
Crafting complete brand foundation programs, inclusive of mission, vision, position, values, brand promise, character, voice and tone, and visual identity.
Select Services
Team Leadership
Managing and mentoring internal and freelance strategists; identifying strengths, helping teammates solidify ideas, and guiding the work from a 10,000-foot view.
Quantitative & Qualitative Research
Building unique research studies, either in-house or with a third party, to ask the tough questions of clients and consumers and gain invaluable data.
Data Analysis & Insights
Uncovering key data from desktop and quant/qual research and using this information to formulate strategic learnings to guide the brand work.
Client Interviews & Workshops
Acting as an unlicensed therapist, I gain the trust of key stakeholders and lead interviews and client workshops to sell in ideas, test new theories, and discover the root of the project's purpose.
