ABOUT
Like many strategists, my path was far from linear. I started my career in luxury fashion brand management, then transitioned to project management until an astute manager said I asked too many questions, and would I be interested in moonlighting as a strategist to see if the role would be a better fit? It was quite clear that strategy was my intended career path, and for almost a decade, I’ve made it my passion.
Today, I work with Fortune 100 behemoths, B2B companies, and fledgling start-ups to create unique strategies, and, fundamentally, uncovering the “why” of what they do (and yes, I’ve watched Simon Sinek’s TED Talk about 1,000 times).
An avid reader, social media lurker, trend analyzer, and pop culture expert, I observe the world at large and infuse this knowledge in every deliverable.
When I’m not creating cutting-edge strategies for brands or conducting quantitative and qualitative research, you can find me forcing my friends to join me at karaoke or watching anything sci-fi, from the mediocre to the sublime. I’m also a volunteer and board member at Cat Adoption Team, where I help people find their forever friends.
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