FREELANCE STRATEGIST + BRAND CONSULTANT

Freelance | Everywhere | 2020 – 2021, 2023 – present

Work with agencies and brands to generate new revenue streams and make clients happy; provide pro-bono strategy to startups and small businesses, because they deserve to be happy, too.

• Select projects: Chewy content playbook; Adidas x Peloton launch; eBay Latinx consumer pitch; B2B platform strategy: Accolade, Bizzabo, Within3, McNaughton-McKay.

• Current work: data analysis, business strategy, and project management for commercial real estate firm.

HEAD OF STRATEGY

Twofivesix – strategic consultancy that helped brands engage with the world of video games | Remote |  Feb 2023 – Aug 2023

Ran strategy department, oversaw all agency workflow, managed full-time team and freelancers, and represented strategy in all client interactions. Developed new processes and frameworks. Partnered with CEO to shape the company’s vision and provide a unique POV on gaming. Overhauled the RFP process to better address the needs of potential clients.

• Select clients: YouTube, Intel, lululemon.

• Guided YouTube Culture & Trends team on the creator economy via newly emerging video game trends, titles, and creators, driving published content for YouTube’s use.

• Defined the intersection of fitness and gaming for lululemon through consumer and market research and identified future areas of growth.

• Role discontinued due to mass layoffs; Twofivesix went out of business shortly after I left.

SENIOR STRATEGIST

INDUSTRY – brand consultancy using strategic research and insights to guide creative output  | Portland, OR  | 2021 – 2023

Led strategy workstream across multiple brand and digital marketing initiatives. Drove research to uncover trends and insights that shaped narrative and creative. Managed and mentored the internal strategy team, overseeing two direct reports.

• Select clients: HP, LEGO, Nike, Snow Peak, Timberland.

• Developed brand positioning, digital strategy, and content wireframes for Snow Peak Campfield, named one of Time Magazine’s 100 World’s Greatest Places to visit.

• Created new global consumer narrative for Nike and built novel interactive multimedia experience for internal education.

BRAND STRATEGIST

Nemo Design – brand design firm specializing in brand positioning and consumer definition  |  Portland, OR  |  2017 – 2020

Drove strategic initiatives and foundational programs for clients, including brand identity and positioning, consumer research and segmentation, messaging and visual expression, and activations.

• Select clients: Oakley, Ikon Pass, MasterCraft, Tepui, Eddie Bauer, Norma Kamali.

• Directed brand foundation and collaborated on brand and product launch campaign for Ikon Pass. Far exceeded first-year sales goal of 250K ski passes.

PROJECT MANAGER

Nemo Design | Portland, OR | 2014 – 2017

Produced brand creative, marketing, and retail activations; managed internal teams, served as liaison between client and creative, and kept projects on time and budget.

ASIA PACIFIC & GLOBAL MARKETING COORDINATOR

Tiffany & Co. | New York, NY | 2011 – 2014

Managed multimedia marketing initiatives for Asia Pacific. Developed custom programs tailored to regional business objectives, trends, and cultural nuances.